Media
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George Parker: was the Super Bowl ad audience gripped? Or taking a time out..
OK, so the Super Bowl fever is finally subsiding. The best news is that my favorite ad, “Loretta,” from Google…
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Paul Simons: Blue Monday can last the rest of a lifetime in adland – why not plan ahead?
Blue Monday (January 20 this year) is the day when the realities of overspend in December come home to roost.…
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Jean-Christophe Conti of VIOOH: how the Super Bowl is becoming a multi-media experience
One of the biggest events in the advertising world took place on Sunday – The Super Bowl. As ever, competition…
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Can Guardian Media Group survive change at the top?
It’s all change at The Guardian Media Group. Not only has it recently lost CEO David Pemsel, but the company…
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Brexit is the sore that keeps on running
Slow day in adland today, the ordure may hit the air conditioning when the ad holding companies announce their full…
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Wieden+Kennedy New York produces mini-content master class for McDonald’s
Big brands are flocking to Wieden+Kennedy in the US (it was a big player at the Super Bowl, not always…
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Former Aegis boss Jerry Buhlmann surfaces at Croud
We’ve mentioned Jerry Buhlmann a couple of times recently in stories about Dentsu Aegis Network, now its former CEO has…
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Does Super Bowl spending spree show a new/old direction for troubled consumer goods groups?
While ad evaluation services argue over who won the battle of Super Bowl ads – New York’s AI-based Realeyes reckons…
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Accenture pulls out of media auditing – could Dentsu’s DAN be in its sights?
Anybody out there with a media agency they’d like to sell? Accenture is pulling out of media auditing to concentrate…
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