Media
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Agenda21: how to make the most of short-term marketing
As Veganuary ends we have seen a number of FMCG brands embracing the trend for all things plant-based. The calendar…
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App install ads projected reach $118bn globally
We hear lots about technology in adland but what sometimes gets overlooked is the way it boosts the coffers of…
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Gü merges Out of Home and social media for Valentine’s Day
If you’re going to riff on Valentine’s Day you may as well find the biggest canvas you can and that’s…
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Interpublic inches ahead of Omicom with strong 2019 growth
Hard on the heels of good 2019 numbers from Omnicom, US rival Interpublic (IPG) has produced the goods too: organic…
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WPP back on the buying trail with tech consultancy XumaK
WPP is back on the acquisition trail: Wunderman Thompson has bought Miami-based XumaK, termed a “premier marketing technology consultancy” specialising…
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We Are Social: Tiktok on the way up in UK download stakes
TikTok is now one of the UK’s most downloaded apps, according to Digital 2020: The United Kingdom, a report released…
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Omnicom beats expectations with strong 2.8 per cent organic growth
As we’ve noted before, Sir Martin Sorrell used to say that Omnicom was good at operations but had no strategy,…
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Watch out for albatrosses says Sorrell to WPP’s Read
S4Capital’s Sir Martin Sorrell is 75 on Friday (St Valentine’s Day – happy birthday Martin) but advancing years don’t seem…
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PM Johnson and sorcerer Cummings have done Brexit – are they wise to take on the press and BBC?
So are prime minister Boris Johnson and his chief adviser Dominic Cummings (Dom as his friends call him, assuming he…
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