Media
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Jungle Creations sells majority stake to PE firm Livingbridge
Social media publisher Jungle Creations has sold a majority stake to private equity firm, Livingbridge for an undisclosed sum, following…
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Channel 4 claims first with programmatic deal for All 4.
Channel 4’s All 4 is claiming to be the first UK broadcaster to allow advertisers to buy digital ad space…
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WPP buys A1 firm Satalia for Wunderman Thompson
WPP has bought Satalia which it describes as a “global leader in enterprise AI (artificial intelligence) and one of the…
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Amp sound branding’s Michele Arnese: why brands investing in sound climb higher up the scale
Could your brand currently be recognised if it cannot be seen? Even pre-Covid, consumers were flocking to ‘brand invisible’ environments,…
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Vodafone aims to bridge ‘digital divide’ with experiential/Out of Home partnership with Global
More inclusivity as the Paralympics limbers up, Vodafone in the UK is running a campaign with Out of Home owner…
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Adam&eveDDB’s campaign for the Paralympics celebrates the “wonderfully ordinary”
It’s the Paralympics soon following a surprisingly successful Olympics 2020 and we all know what the Paralympics competitors are don’t…
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Dulux takes a chance on amateur designers for the return of Changing Rooms
Iconic 90s TV series Changing Rooms is back after 17 years, promising to bring viewers the same format — and…
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Omnicom Media Group’s deal with Australia’s Amplified Intelligence measures ads by attention, not views
Ad views have never been a very effective measure for marketers, given that they are really only about whether the…
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Ocean brings 3D digital posters to the UK
Are 3D posters the future for Out of Home advertising? Well they might be for some brands, armed with a…
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