Media
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MullenLowe reapointed to UK government anti-Covid drive
MullenLowe has been reappointed to the UK government’s Covid-19 advertising drive, to no-one’s great surprise as the agency acquitted itself…
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Publicis wins $600m Walmart US media planning and buying
Publicis Groupe has beaten WPP, Omnicom and Dentsu in one of the biggest pitches of 2021 to win the $600m…
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Global ad boom sparks MediaSense expansion deal
The exponential explosion of media, driven by digital, creates opportunities for others too and global media advisor MediaSense (based in…
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It’s Covid ad review time in the UK – Belong’s research hardly helps matters
The UK government is reviewing its Covid-19 agencies: MullenLowe for creative, which is pitching against M&C Saatchi, and media agency…
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Trends in today’s leisure spending
We all know that it’s sensible to save our money for a rainy day, but no one can deny that…
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MAA blast from the past: Terry Gilliam for Nike football
Football is upon us again – did it ever go away – with broadcasters and sports goods firms falling over…
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Former Saatchi saviour Adam Crozier continues rise at BT
We often hear about the absence of a marketing voice at the top tables of big companies these days but…
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KFC and IKEA face off in Mallorca
KFC and IKEA are two of the world’s more imaginative advertisers (both use Mother in the UK, which isn’t coincidental)…
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Sedge Beswick of Seen Connect: this is not the time to wonder if your brand should be on TikTok
One of the first questions clients ask me is how can they grow their Instagram following – then they promptly…
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