Media
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Post-pandemic WPP hits recovery targets a year early
For once WPP will be happy to follow in the footsteps of its peers: matching the likes of Omnicom and…
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WARC reveals secret of creative effectiveness – or does it?
WARC, which run the Effies and is now owned by Cannes Lions proprietor Ascential, has released its finding into the…
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Director Spike Lee turns crypto-currency advocate
Here’s a real, somewhat contentious oddity – from director Spike Lee no less. Spike has turned presenter and advocate too…
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Pernod Ricard shifts UK media to Manning Gottlieb OMD
Pernod Ricard has moved its UK media account to Manning Gottlieb OMD following a review handled by Abintus Consulting. The…
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Publicis Groupe is TikTok’s first ‘commerce agency partner’ as brands gear up for Christmas
As brands battle to unleash the mysterious power of TikTok, Publicis Groupe has done a global deal with the social…
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S4 Capital’s MediaMonks becomes all-powerful..Media.Monks
Wot’s in a dot? Quite a lot according to S4 Capital which has unveiled its “unitary brand” for its operations…
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Marketing uplift lifts Procter & Gamble sales and innovation
Procter & Gamble, long the bellwether for marketing, credits a rise in marketing expenditure of 11.6% to $8.18 billion with…
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Laurence Green: advertising can have its gold medallists too
A year later than scheduled – and empty as its arenas may be – human excellence is back in the…
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Remembering ‘infomercial king’ Ron Popeil of Ronco
In an era when adland and its denizens are inclined to take themselves and their world somewhat seriously – I…
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