Media
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Ocean teams with Branded Cities to offer iconic transatlantic DOOH package
Leading Out of Home digital media partners Ocean Outdoor and Branded Cities are launching launched a super premium network, The…
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AA/WARC: UK adspend still growing but lags inflation
The latest quarterly data from the Advertising Association/WARC Expenditure Report show UK advertising spend rose by 4.3% to £8.5bn between…
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Great Pitch Company expands into Italy
Pitching remains the driver for creative agencies and The Great Pitch company, which claims to convert live pitches into wins,…
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Dentsu Creative wins seat at Apple’s top table
The good ship Dentsu Creative seems to be sailing serenely on – despite former Dentsu International boss Wendy Clark surprisingly…
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Accountancy giant PwC offers businesses a ‘New Equation’
If you Google PwC and fines you get a pretty long charge list, fines for mis-auditing companies ranging from BT…
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Saatchi and Saatchi wades into Roe v. Wade
Saatchi & Saatchi has entered the Roe v. Wade abortion lists again with yet another use of its iconic pregnant…
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Ocean Outdoor UK CEO Phil Hall: how digital Out of Home is navigating a tricky economy
1/Ocean is a major Northern Europe media owner. The UK economy is reported to be lagging its European rivals. How…
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Meta puts its stamp on the Rugby World Cup with BETC and partners
Meta is the official social media supplier to the 2023 Rugby World Cup, coming up in France in the autumn,…
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MAA Ad of the Week: Working with Cancer from Publicis
Purpose can be a fine thing in advertising if it really means something – not you Hellmann’s – and Publicis…
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