Media
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IPA Bellwether survey: marketers expect strongish 2023 (fingers crossed)
As the world’s self-styled economic movers and shakers gather in Davos – cautious optimism seems to be the keynote so…
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ASICS launches global Prime Video mind-sharpener film
Exercise can sharpen even the brightest minds, according to sports brand ASICS in a new documentary streaming on Prime Video.…
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Ad Contrarian Bob Hoffman: why I’m no longer very interested in today’s advertising
Yesterday was so-called Blue Monday, the most misery-inducing day of the year according to some, and in the inbox was…
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Disney’s Chippendales takes to the digital OOH streets
Disney’s new Chippendales film has made it to digital Out of Home courtesy of Ocean Outdoor, another example of the…
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Ryan Reynolds on the ChatGPT “revolution”
A1 product ChatGPT has the ad business all-a-flutter with fears (hopes in some cases, like the CFO) that it will…
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JWT’s Jeremy Bullmore: a 1960s intellectual at a key turning point for adland
Tributes are still rolling in for Jeremy Bullmore, former JWT creative director (in the days when big agencies had just…
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Online fashion giant Zalando moves media to Dentsu’s iProspect
Dentsu media agency iProspect has won online retailer Zalando’s global business, its second big win in a year after BMW.…
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Ocean restructures with Hall as one of three country CEOs
Digital out of home leader Ocean Group has announced a new company wide structure under group CEO Tim Bleakley including…
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WPP buys US tech agency Fenom Digital – is it time it broadened its horizons?
WPP has bought US-based Fenom Digital which describes itself as a purveyor of “transformative digital solutions for the age of…
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