Pitching remains the driver for creative agencies and The Great Pitch company, which claims to convert live pitches into wins, is expanding into Italy with Louise Jackson who has spend 22 years at this particular coalface with OMD, M&C Saatchi and Publicis Groupe.
For Publicis Groupe in Italy she oversaw regional wins for major brands including Luxottica and FCA and domestic wins for Poste Italiane, Banca Ifis, Enel and Unieuro.