Creative
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Departing Lowe CEO Michael Wall joins Mother
Michael Wall (left), who was last reported as preparing ‘the roadmap’ for the merger of Interpublic’s Lowe (where he was…
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ZAK Media Group founder Matthew Bennett picks his Desert Island Ads
Matthew Bennett started his career in marketing as a creative and has over 18 years experience in advertising, brand…
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Waitrose joins the rush to adam&eve/DDB
It had to happen: adam&eve/DDB has won Waitrose, just as it’s won seemingly every other big account up for review…
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Wieden+Kennedy London sets off in search of another great milk campaign for Cravendale
Another campaign tumbles out of hyperactive Wieden+Kennedy London, this time for Cravendale milk. Cravendale has abandoned its sinister ‘Cats With…
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Nestle and Ogilvy Paris wage war on fat Mexico
Now it’s Nestle trying to save the world with a new initiative ‘United For Healthier Kids.’ Nestle hasn’t always had…
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Michael Lee of Madam: why some of the best ads just show what the product does
I’ve been in a number of agency/client meetings when the comment surfaces (more often from the client side of the…
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Emi Gal of Brainient: what does YouTube’s new TrueView interactive format mean for video advertisers?
Last month saw the fifth anniversary of YouTube’s cost-per-view (CPV) TrueView ads. YouTube celebrated by introducing some interesting new features…
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W+K HQ produces Disney-style winner for Coke
Wieden+Kennedy HQ in Portland seems to have recovered its best form after a period where every winner – and there…
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Unilever launches Lynx Black – through BBH
Unilever is persisting with the dual strategy for Axe/Lynx and this BBH campaign, ‘Bring the Quiet,’ for new Lynx Black…
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