Wieden+Kennedy London sets off in search of another great milk campaign for Cravendale

Another campaign tumbles out of hyperactive Wieden+Kennedy London, this time for Cravendale milk.

Cravendale has abandoned its sinister ‘Cats With Thumbs’ series for ‘the Milk Drinker,’ a creation who could easily have emerged from W+K HQ in Portland.

Can a human, albeit an agreeably wacky one, ever be as popular as cats with the YouTube generation?

Here’s the greatest campaign ever for milk, or just about anything actually. From John Webster’s BMP and featuring Muhammad Ali and the milk-stealing Humphreys.

Lot to live up to there then. But the newbie from W+K for Cravendale shows promise. MAA creative scale: 7.