W+K HQ produces Disney-style winner for Coke

Wieden+Kennedy HQ in Portland seems to have recovered its best form after a period where every winner – and there were plenty of them – seemed to be followed by, if not a bummer, less than the best.

Here’s a perky new number, ‘Man and Dog,’ for Coke, featuring some nice retro Disney-style animation.

Coke’s advertising gets better and better in many ways – at the cost, perhaps, of studiously avoiding what it actually is.

MAA creative scale: 7.

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