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IPG creates new London agency dedicated to Bentley cars
Bentley Motors has appointed IPG to support its big push towards electrification, and the group has set up iX —…
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Saatchi invades the brains of football fans for BT Sport
Infomercials seem to be making a comeback, assisted by YouTube and all the other video channels, and here’s an interesting…
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Forrester report boosts WPP’s transformation ambitions
WPP’s efforts to be seen as the “creative transformation company” have received a boost from media consultancy Forrester with the…
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Buddy Media’s Georgina Bojarski picks her Desert Island Ads
Georgina Bojarski is director of paid social at digital agency Buddy Media Group. Desert Island Ads There’s a fine line…
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O2 and easyJet find new ways to keep holidaymakers happy
With airport disruptions ongoing, this campaign could be a victim of its own success. O2 and VCCP have set up…
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Havas wins £4.9m UK government blood donor business
Havas has won the UK Government’s NHS Blood and Transplant account, aimed at increasing blood donor numbers, in a full…
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New Commercial Arts launches new Royal Enfield global contender Hunter 350
Royal Enfield motorcycles, a global brand, are now made in Chennai, India although the name harks back to the days…
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The&Partnership retains British Gas creative but media goes from WPP to OMD
Celebrations and commiserations this week: The&Partnership has retained British Gas creative, extending a relationship which began with T&P predecessor CHI…
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Specsavers launches home service – with a twist
“Should’ve gone to Specsavers” is that rare thing, a classic long-running campaign, made in-house too. so here’s a new version…
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