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St Luke’s beats three to Heathrow account
Under-fire Heathrow airport has appointed St Luke’s as its lead creative agency following a four-way pitch handled by Observatory International.…
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Rob Curran of NCA: customer experience – the good, the bad, the blindingly obvious
I have a confession to make. For the past five years I have sat in pitches, multi-agency meetings, customer experience…
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Old El Paso appoints VCCP to handle international creative and strategy brief
VCCP’s new business machine continues to run effectively – the agency recently won Virgin Media and Sage, and has now…
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Recipe wins New York Bakery from Now
Recipe has won New York Bakery from Now in a pitch also involving Quiet Storm. Now handled the business for…
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MullenLowe wins Co-op customer content and digital
MullenLowe Group has won a place on the Co-op roster to handle customer content and digital alongside creative agency Lucky…
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HP plays catch-up with ‘Work Happy’
It’s not that long ago that HP (or Hewlett-Packard as was) was a world tech leader. But it got rather…
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Customer experience boosts Dentsu – but what is adland’s latest goldmine actually doing for customers?
Dentsu brought up the rear this year among big ad holding companies, following its peers more or less with Q2…
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Cannabis goes mainstream in the US, with campaign offering customers a choice of ‘vibes’
If you want to see what the legalization of marijuana looks like for marketers, watch this American ad for cannabis…
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MAA Ad of the Week: Royal Enfield from NCA
New Commercial Arts is an up and coming London agency – founded by two adam&eve alumni among others – that’s…
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