It’s not that long ago that HP (or Hewlett-Packard as was) was a world tech leader. But it got rather left behind by Apple and co. following some disastrous deals and a failure to detect how mobiles were transforming the office computer market.
Now it’s back with a new campaign from Wieden+Kennedy featuring an old-style macho manager trying and failing to adjust to a different world in which people choose work rather than slave in an office. ‘Work Happy’ is the theme.
Isn’t a bad idea. Still a way to go though.
MAA creative scale: 6.