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Brands under threat from rise of pricy own-label in the cost of living crisis
Customers are turning to supermarket own-brand products in a bid to save money, with Kantar reporting sales up 13.2%, well…
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MAA Ad of the Week: Boots’ perfectly imperfect summer
A tourist from Mars (armed with a forensic AI-grade brain obviously) might look at this 30 seconds and wonder why…
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Forget balls, ‘it takes boobs’ to be bold at Stella Insurance
Stella Insurance, an Australian brand aimed at women, is bang on target with a new campaign by independent agency Cocogun.…
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Pampered pet food brand Tails.com appoints Mother’s The Or
Tails.com, the personalised pet food brand, has appointed The Or as its new creative agency following a competitive pitch. The…
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BBH celebrates Whopper’s demise for Burger King
Burger King’s flagship Whopper has been replaced in the UK’s affections by the Chicken Royale – what wimps we have…
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The Romans’ Viola Hazlerigg: my Top Tips for Cannes
If an advert lands on the box and nobody is there to watch it, does it really make a sound?…
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Sid Lee believes in miracles with Chinese tech brand Oppo
It’s the UEFA Champions League Final this Saturday, when Manchester City play Inter Milan in Istanbul. Sid Lee and Chinese…
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NCA CCO Ian Heartfield: my Top Tip for Cannes
Top Tip for Cannes McDonald’s Raise Your Arches This is a tip for Cannes, and the world is in a…
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Brand Oxfam is damaged, no matter which side of the ‘culture wars’ you are on
Oxfam International has lampooned JK Rowling and labelled her as a TERF (trans exclusionary radical feminist) who is aligned with…
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