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Whiskas works for noisy Bella
We’re told by the TikTok generation that cats are the secret to increasing readership (ours is already high, obs) so…
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Mother wins crypto brand Kraken and launches global campaign
Crypto currency and its near cousin NFTs have lately fallen into disrepute thanks to the ongoing fraud trial of Sam…
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CityFibre takes aim at broadband snails with NCA
New Commercial Arts is pretty busy at the moment, unleashing Dominic West on the nation’s arrogant bank execs for Nationwide,…
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Publicis progress can’t conceal an ad holding sector in severe need of a shake-up
Has Publicis Groupe discovered a secret sauce that’s eluding its holding company rivals? Its Q3 2023 numbers showing organic growth…
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EssenceMediacom mints “chief solutions officer”
There’s yet another new moniker in the wonderful world of media agencies: chief solutions officer (or CSO as we probably…
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Burger King does scary with style for Halloween
Halloween is an acquired taste but it’s an onother opportunity for advertisers and Burger King with Dentsu Creative seems to…
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A tale of three British ads:Toyota, Royal British Legion and Boots No7
Three ads that show the best and the not so good of current British advertising. Technically great, idea-wise not so…
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MAA Ad of the Week: Nationwide by New Commercial Arts
When New Commercial Arts resigned Halifax to pitch for Nationwide it was pretty obvious that something big was afoot and,…
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Just Eat goes upscale with new pop duo
If anyone doubts the necessity of traditional advertising to build brands they should maybe have a look at the various…
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