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System1 ranks early Christmas ad winners
System1 ranks ads by a consumer survey using what it calls a Spike Rating (stars) predicting short term sales impact.…
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What is it you do again? LinkedIn and Maximum Effort fill in the blanks
Are you flummoxed by other people’s jobs? Many of us are, and LinkedIn’s new campaign plays with this idea to…
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Bunting joins Rudd revolution at Publicis.Poke
Looked a bit odd recently when Noel Bunting left Neverland, a newish agency that;’s done extremely well since ex-adam&eve partner…
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BBH makes most of 20 seconds for Tesco’s 20-minute delivery Whoosh
Is Tesco going to join the supermarket big guns this Christmas? So far there hasn’t been anything from them as…
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Amazon turns positive spotlight on fun-loving oldies
“Keep it simple, stupid” is usually wise advice, in ads too, and Amazon has done just that with this Xmas…
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Uber takes a train trip with Mother
First it was cars, then food, bike hire, flights, coaches, car hire and grocery shopping. Trains are also on the…
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Trouble Maker’s Pete Jackson picks his Desert Island (sport-related) Ads
Pete Jackson is head of planning, Trouble Maker. Desert Island Ads Having spent the last 8 years working with sports…
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UK ad exports up 15.5% to £15.6bn in 2022
The UK is holding International Trade week to show there’s life after Brexit and the latest advertising export numbers for…
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Ever-reliable Kevin the Carrot takes Aldi into Roald Dahl territory
There are two themes in this year’s Christmas ads – ‘feelgood’ and find a way of showing lots of products.…
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