Uber takes a train trip with Mother

First it was cars, then food, bike hire, flights, coaches, car hire and grocery shopping. Trains are also on the app, dramatized by Mother in a campaign that plays on those awkward moments that are so familiar to Uber Ride customers.

They are very well observed, and well timed ahead of the Christmas getaway – although train travel is a bold area to be promoting right now.

MAA creative scale: 8

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