Advertisers
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Jude Law joins Uber Eats stellar line-up
Jude Law is everywhere these days, transitioning from romantic lead to (often) the villain of the piece. So clever of…
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Silent Creative: how no-sound ads win attention
Digital content consumption has transformed completely. Most social video views in the UK now happen without sound. Platforms like LinkedIn,…
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The measurement paradox: AI + Privacy = Better ROI or is it just hype?
Marketers have been promised that artificial intelligence is the silver bullet for advertising’s toughest challenge: accurate measurement. AI offers precision…
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British Gas tipped to leave T&P for VCCP
British Gas been with T&P in its multifarious guises (originally CHI & Partners) for what seems like ever – at…
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New Voice finds its voice
Agencies start with all sorts of platforms, trying to make themselves stand out from an ever-expanding market of competitors. Even…
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MAA Ad of the Week: Lime from The Or
London should have ground to a halt this week with the RMT tube strike severing nearly all London Underground services…
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Ad Tech in 2025: smarter, safer and built for engagement
Advertising technology is changing faster than we’ve seen in a decade. What used to be about programmatic buying and automated…
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Mescall takes leading role at Dentsu Creative
Dentsu Creative has appointed John Mescall as global chief creative partner. Mescall is a former global ECD at McCann and…
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Stagwell’s Penn in hot water over Israel
One of the main consequences of Donald Trump is the politicisation of everything (we’re still waiting for World War 111.)…
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