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Mother is having a busy end to the first quarter of 2021, and here’s the Shanghai agency’s first work for Chinese smartphone giant, OnePlus. Directed by Michael Gracey of “The Greatest Showman” fame, the film celebrates OnePlus’s partnership with Hasselblad ...

A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation. Headed by former Ocean Outdoor chairman Tom Goddard (above), the ...

It’s not often that a CEO strikes an upbeat note after losing the not inconsiderable sum of nearly £2.8 billion but that seems to be the message from WPP CEO Mark Read (below.) As with many companies that have grown ...

Two billion people around the world suffer from skin problems according to research by L’Oreal-owned skincare brand La Roche-Posay, with all sorts of consequences from depression to missing work. So La Roche-Posay is running its first brand campaign, sensibly arming ...

Jingles have fallen out of fashion of late, but Nestlé’s Lion Cereal is on a mission to revive the advertising earworm and has teamed up with Mother London to launch a pan-European search for a musician to crown “King of ...

January 2021 marked a year since Google announced that, due to privacy concerns, they would be blocking the use of Third-Party Cookies (3PC) on their search engine Chrome. Since this announcement, it was motioned that all search browsers would block ...

Oprah’s interview with Meghan and Harry was the biggest TV viewing event of the year to date, making it a logical place to break a new ad campaign — as long as you’re willing to spend £120,000, the rumoured price ...

Mother was quietly appointed to the PepsiCo global roster in late 2020, and this is the agency’s very upbeat and colourful debut for the main Pepsi brand, although the full campaign will also include zero sugar Pepsi Max (called Pepsi ...

International Women’s Day (yesterday) has seen a lot of interesting work, creating warm feelings everywhere we trust. Here’s a useful and practical effort by adam&eveDDB for Scottish Widows (still running) reminding women that, because of things like time off for ...