Most of us are showing our support for the relief and humanitarian efforts in Ukraine although some of the ad holding companies (with the notable exception of WPP) are still sitting on their well-upholstered bottoms when it comes to terminating ...
Read More »Ukraine: why are adland’s dogs still refusing to bark?
Reports abound over the disquiet felt by ad holding group staffers at the way their elders, supposed betters and owners are sitting on their hands over doing business in Ukraine invader Russia. With the notable exception of WPP which has, ...
Read More »The Ipcress File showcases the best and worst of advertising
ITV’s The Ipcress File is becoming a showcase for advertisers although as the series introduces yet more labyrinthine variations on Len Deighton’s labyrinthine novel (a DIY botched abortion, what was that about?) its appeal may diminish. Wonder if ITV rationed ...
Read More »Waitrose digital-first loyalty scheme collapses in ruins
That didn’t take long did it? Just two weeks after introducing its digital-first myWaitrose loyalty scheme – and scrapping free newspapers in the process – Waitrose has been forced to ditch it, re-introducing printed vouchers (although not the newspapers, yet) ...
Read More »Bumble bumbles into the “romance gap”
Dating app Bumble is taking a rather less traditional view of getting together than Irn Bru, urging women to “drop the script” in a new campaign from 72andSunny Amsterdam. As ever these days there’s some cod research to back up ...
Read More »Irn Bru takes a brutal look at teen prom dates, by Leith
This ruthless teen chooses his prom date based on their response to Irn Bru rather than age or looks. It’s his transformation from awkward youth to confident love god that turns a potentially ageist/sexist joke into a funny one. We’re ...
Read More »MAA Ad of the Week: Elvie’s ‘smart tech for smart bodies’ by ever-youthful Mother
“Femtech” may be something you might think the world could do without – do we have to have tech with absolutely everything? – but it’s what Elvie does and, inevitably, its new global campaign is an in-your-face hip hop-style effort. ...
Read More »More not-so-private parts: SAXX and Pubes for the Planet
We’ve already had The Vagina Museum this week, now we have SAXX underwear with actress Nina Bergman (courtesy of agency Quality Meats) telling us how to look after our nether regions (thanks to Adscam’s George Parker for this) plus Pubes ...
Read More »Sir Frank Lowe promoted to creative director
Sir Frank Lowe used to bestride the creative floor (often decked out in a cricket sweater) at, first, Collett Dickenson Pearce, then Lowe & Partners and, briefly, The Red Brick Road. Becoming one of adland’s legends in the process. Frank, ...
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