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Kraft Heinz global media review turns into money fight

Big companies start media reviews banging on about value and effectiveness and end up trying to negotiate the most onerous terms they can – including extending payment terms to 120 days and beyond. Asking your media agency to be your ...

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Post-lockdown creativity: adam&eveDDB for Playstation PS5 launch

Sony’s new PS5 is going to transform video games it seems: now they’ve rum out of ‘wow’ visual effects they’re going all touch-feely with, among other things, “haptic feedback” which seems to be akin to your mobile vibrating in your ...

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Dentsu’s DAN follows BBDO with C-suite diversity leader

There are new leaders stalking the upper reaches of big agencies, “equity” bosses charged with ensuring these notoriously un-diverse, largely white, organisations change for the better. Now Dentsu Aegis Network (DAN) has appointed Christena Pyle (below), former executive director of ...

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Johannes Leonardo revives women’s rights for MassMutual

As well as Covid-19 2020 has been all about “rights,” Black Lives Matter leading the field. Then there’s LGBT of course and all its seemingly never-ending variations. In the US arguably the most important new “right” was the 19th amendment ...

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