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Karmarama bolsters creative team with new ECDs

Accenture Interactive’s Karmarama has hired Vix Jagger and Pablo González de la Peña (below) as joint ECDs. Jagger was a creative director at Anomaly London, Gonzales a creative director and head of art at BBH. The two worked together four ...

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Publicis, Omnicom and IPG bounce back strongly in Q2

Three of the big ad holding companies have posted spectacular post-pandemic bouncebacks in the first half of 2021, in effect a free hit as Q2 2020 saw advertisers across the world slashing budgets. Even so the numbers look pretty impressive. ...

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New French ad calls out – ads

Three out of five French consumers think brands make insincere claims about supposed purpose in their ads according to a survey by BVA for Paris ad agency Babel. So Babel, with directors Emma + Elliot from production company Birth has ...

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Post-pandemic creativity: McDonald’s and Virgin Hotels

McDonald’s, in the UK anyway, isn’t having any of that post-lockdown “it’s all business as usual” nonsense, sticking with ‘Fancy a McDonald’s’ from Leo Burnett, depicted as a private, somewhat intimate pleasure. Not a big Mac as we know it ...

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VCCP wins Pret A Manger global business

There’s something relentless about VCCP and it’s just snaffled yet another account: Pret A Manger’s global “omnichannel” business. Omnichannel meaning the coffee/sandwich shop’s move into areas like takeaways and a new coffee app, global meaning nascent businesses in France and ...

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Droga5 wheels out heavy guns for Facebook Olympics

One of the ironies of the digital era is that the tech companies that have, among other things, supposedly written the obituary of big, mass audience TV campaigns, are falling over themselves to compete with – big, mass audience TV ...

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Dentsu raids FCB for new International CCO Levron

Holding company CCOs – once defined as adland’s most impossible job – seem back in fashion and Dentsu International boss Wendy Clark has posted a clear sign of her intent by luring FCB’s Fred Levron (below) to the new (as ...

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