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Mother China sets off a family brawl for Supercell mobile gaming brand

Mother Shanghai’s first work for mobile gaming brand Supercell is in the classic mould of the genre, playing out the story of a boy on a mission to uncover a mysterious player’s identity. Is it the hairdresser, his grandfather, a ...

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M&C Saatchi delivers surprisingly perky ONS Census drive

March 21 is National Census Day in the UK – the first for ages – and it’s always handy to know how many of us there are and what we’re like. Demographics have been on many minds recently of course ...

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New-style Walkers brings back old guard for KFC tie-up

Bringing out KFC-flavoured Walkers Crisps is, as this in-house Pepsico ad admits, such an obvious idea it’s a surprise they didn’t do it before. And it obviously helps if you have a veteran performer in the wings who’s been munching ...

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Hughson & Merton debuts with Checkatrade

Checkatrade aims to find you a reputable tradesperson by checking and the like. Now, in its own words, it’s trying to turn “awareness into usage” via new agency Hughson & Merton – refugees from Mother and 101 – and media ...

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Harry Potter, Humphrey Bogart and Wonder Woman all mask up in Covid safety campaign from Warner Media

WarnerMedia has joined the effort to battle Covid-19 with an ad that has something for everyone. Whether you are into action movies, comedy, or Hollywood classics, there’s a digitally masked-up movie character in here for you, as fictional heroes cleverly ...

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Adam&eve deconstructs poster for Marmite Dynamite

Adam&eveDDB’s ‘Love it or hate it” campaign for Marmite is one of the outstanding efforts of the past decade (a small field perhaps but it would be a stand-out in any era) and here’s a diverting special build poster for ...

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