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Apple tops Prophet’s brand relevance index in UK and US

Brand and marketing consultancy Prophet has released its fourth annual brand relevance survey after surveying 47,845 consumers across the UK, US, Germany and China about 800 brands. It partnered with Research Now SSI. In the UK the top three are ...

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The&Partnership lands Carlsberg’s US social media account

UK-based The&Partnership has made what looks like a big breakthrough in the US, winning Carlsberg Group’s social media account. Carlsberg’s brands include Carlsberg, Kronenbourg 1664, Grimbergen and Somersby. The assignment also includes ‘influencer’ campaigns, one of T&P’s specialities. T&P media ...

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Two trends in adland searching for the laughter button

Trends in ads usually start in the US and P&G’s Cannes winner ‘It’s a Tide Ad’ with David Harbour has prompted imitators already, commercials sending up commercials. We’ve had Dennis Quaid for Esurance and now it’s Aaron Rodgers and Colin ...

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Here’s what Elton John is up against for John Lewis

We still don’t actually know if Elton John (isn’t he a ‘Sir’ these days?) is performing for John Lewis and adam&eve this Christmas but the world thinks he is. Mobile platform OnePulse has been asking the great British public what ...

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Victoria Beckham and London Fashion Week hit Piccadilly

Is this Victoria Beckham as you’ve never seen her before? The fashion designer is making her debut at London Fashion Week, her tenth year in the fashion business, celebrated with these striking images by photographer Juergen Teller on London’s iconic ...

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WCRS wins for Women’s Aid with clever use of cinema

WCRS is having an outstanding year – business wins, good work – and here’s another winner for Women’s Aid, this time focussing on the 160,000 children mistreated each year by one or more parents. Digital Cinema Media has donated the ...

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TBWA Sydney peels the wool from our eyes for Woolmark

Ad agencies are stuffed full of futurologists. If this lot actually know anything we’d all better watch it as, all over the world, they’re predicting a Blade Runner-like dystopia. Latest is Woolmark in a new Australia first, the world later ...

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