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Merkle B2B’s Jason Fletcher: agencies need to commit to disabled talent

For an industry that depends on fresh perspectives, diverse creative directions and essentially different life experiences, advertising has been poor in implementing disabled people into production crews and teams. A recent study by the Advertising Association found that 9% of ...

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W+K’s Colleen DeCourcy is 2022 Cannes Lion of St Mark

Former Wieden+Kennedy president and global CCO Colleen DeCourcy is this year’s Cannes Lions’ Lion of St Mark, its lifetime achievement award. DeCourcy is the second woman to be recognised following Mary Wells Lawrence last year. The Lion of St Mark ...

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PepsiCo and Unilever continue basic supplies for Russians but cut big brands

Sanctions against Russia are a thorny moral issue, which PepsiCo and Unilever are navigating by continuing their supplies of basic goods that “ordinary” Russians need every day, while cutting their big brand presence. PepsiCo has dairy farms in Russia and ...

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Barclaycard Business baffles in new Droga5 campaign

Barclaycard business is trying to persuade SMEs that its services aren’t just about payments (with a commission to Barclacard presumably – except they don’t mention that) but a way of helping businesses manage their stock, improve cash flow, develop relationships ...

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Elvie celebrates ‘Smart Bodies’ in Mother’s new femtech ad

Femtech brand Elvie continues to blaze a trail for women with a new global campaign by Mother celebrating “smart tech for smart bodies” and launched, appropriately enough, on International Women’s Day. Joyfully showcasing the range of products, from breast pumps ...

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Talon Outdoor shows programmatic OOH delivers better results than online channels

Atlas, Talon’s DSP, proves programmatic OOH delivers stronger payback on purchase intent compared to digital channels Traditionally, Out of Home (OOH) has been considered a valuable channel for driving metrics such as impact and awareness. But now Talon’s latest research ...

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ITV’s streaming own goal could lead to takeover trouble

Share prices all over the world are tumbling are investors weigh the consequences of Russia’s invasion of Ukraine but ITV’s recent calamitous drop seems all of its own making. Despite producing stellar 2021 results last week – Total revenue up ...

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