For an industry that depends on fresh perspectives, diverse creative directions and essentially different life experiences, advertising has been poor in implementing disabled people into production crews and teams. A recent study by the Advertising Association found that 9% of ...
Read More »W+K’s Colleen DeCourcy is 2022 Cannes Lion of St Mark
Former Wieden+Kennedy president and global CCO Colleen DeCourcy is this year’s Cannes Lions’ Lion of St Mark, its lifetime achievement award. DeCourcy is the second woman to be recognised following Mary Wells Lawrence last year. The Lion of St Mark ...
Read More »PepsiCo and Unilever continue basic supplies for Russians but cut big brands
Sanctions against Russia are a thorny moral issue, which PepsiCo and Unilever are navigating by continuing their supplies of basic goods that “ordinary” Russians need every day, while cutting their big brand presence. PepsiCo has dairy farms in Russia and ...
Read More »Barclaycard Business baffles in new Droga5 campaign
Barclaycard business is trying to persuade SMEs that its services aren’t just about payments (with a commission to Barclacard presumably – except they don’t mention that) but a way of helping businesses manage their stock, improve cash flow, develop relationships ...
Read More »Ukraine: is it business as usual in Russia for WPP’s ad holding group rivals?
WPP announced it was closing (maybe pausing is a better word) its operations in Russia late last week and we expected the other big ad holding groups to follow suit. So far WPP hasn’t been killed in the rush. No ...
Read More »Specsavers shows (yet again) that a simple set-up and a selling message work wonders
Oh for a good, 30-second, live action ad with real people in a realistic context – with a dose of gentle humour. They may be a vanishing breed among the tech savvy, data-sodden denizens of adland these days but Specsavers’ ...
Read More »Elvie celebrates ‘Smart Bodies’ in Mother’s new femtech ad
Femtech brand Elvie continues to blaze a trail for women with a new global campaign by Mother celebrating “smart tech for smart bodies” and launched, appropriately enough, on International Women’s Day. Joyfully showcasing the range of products, from breast pumps ...
Read More »Talon Outdoor shows programmatic OOH delivers better results than online channels
Atlas, Talon’s DSP, proves programmatic OOH delivers stronger payback on purchase intent compared to digital channels Traditionally, Out of Home (OOH) has been considered a valuable channel for driving metrics such as impact and awareness. But now Talon’s latest research ...
Read More »ITV’s streaming own goal could lead to takeover trouble
Share prices all over the world are tumbling are investors weigh the consequences of Russia’s invasion of Ukraine but ITV’s recent calamitous drop seems all of its own making. Despite producing stellar 2021 results last week – Total revenue up ...
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