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MAA Ads of the Year: John Lewis from Saatchi & Saatchi
Let’s round up a few of the year’s winners (actually there are more candidates than you’d expect.) John Lewis ads…
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2025’s bonfire of agency brands: now DDB and Lowe join exit
DDB and Lowe are two of the rather more famous creative agency networks now set to disappear as Omnicom merges…
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BrewDog was right to withdraw its ‘commercial suicide’ ad – but why did it run at all?
By Harry Corin, founder, Elevo. When I first saw BrewDog’s recent OOH campaign using the word “suicide”, I didn’t feel…
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Now WPP nabs some of Kenvue alongside Publicis
Big reviews are still landing and WPP, aginst the odds, seems to be having a pretty good time of it.…
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MAA Ad of the Week: Canal+ ‘Tango’ from BETC Paris
Cinema is one of the legacy media that finds itself under the cash from the digital tidal wave, especially maybe…
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Helene Daubert from BETC Paris: my creative highlight of 2025
A very French nod: Intermarché’s ‘Unloved.’ A pure animated jewel, made with no AI at all. Too much poetry to…
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Ocean Outdoor UK appointed DOOH partner for Landsec’s Gunwharf Quays
Landsec has appointed Ocean Outdoor UK as its exclusive Digital Out of Home (DOOH) media partner for Gunwharf Quays, the…
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Tomorrow is MAA UK Agency of the Year day
Tomorrow we’ll be choosing our UK Agency of the Year (to be followed by some other bits on Thursday.) It’ll…
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Ben Ducker of IMA picks his Desert Island Christmas ads
Tesco – That’s what makes it Christmas – 2025 From a creative standpoint, Tesco hasn’t historically been the benchmark for…
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