David Madrid lures meat lovers to plant-based Whopper

Burger King is currently reviewing its US creative and media – likely to be a gruelling affair as it’s controlled by zero-based budget enthusiast 3G Capital whose tentacles also reach into Kraft Heinz and AB InBev – despite winning numerous ...

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Nielsen shows UK main media ad recovery – Amazon is top advertiser

Nielsen has released its adspend figures for 2021 although they’re still somewhat partial as the measurement company tries to get to grips with aspects of digital (including search) and social media. Amazon was the top advertiser, using most main media, ...

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