Advertisers

Apple seems to have Facebook well and truly on the run with its planned change to iPhones inviting users to opt in to share their personal information. Such information, of course, is the foundation of Facebook’s ad business – that ...

Do you want to shame those other SUVs at the school gates? Mercedes’ G-Class, originally designed as a military vehicle, is no Chelsea tractor and, over 40 years since its launch, Antoni in Germany has a new campaign majoring on ...

Publicis Groupe is launching a new UK scheme to attract ethnic minority and low income talent into what it admits is a pretty middle class industry. The Open Apprenticeship will be an interactive platform offering an entry point for people ...

MullenLowe has taken a determinedly softly softly approach in its seemingly endless anti-Covid NHS campaign and it’s back with a new variant, ‘Everyone Can Help.’ Eagle-eyed observers will note that just about everyone in the TV ad ‘Let’s Keep Going’ ...

Something fresh from Interflora. You might expect the flower delivery company to be making a big deal of Mother’s Day, but here they are celebrating International Women’s Day with a campaign highlighting inequality. Using a mix of white and red ...

Sainsbury’s is pensioning off (or ‘retiring’ as we say these days) ‘Live Well for Less’ and replacing it with ‘Helping Everyone Eat Better,’ part of a package aimed at boosting its green credentials. It’s amazing how climate change and all ...

We’ve described recently the move from ambitious ads to digital-friendly content, something that has has greatly diminished the influence of creative agencies (for better some might say.) There’ve been times though when a little editing in the cause of economy ...

Adidas has appointed London-based marketing agency Kaizen to handle digital PR, influencer marketing and SEO across Europe. The account will be managed by Kaizen’s team of in-house specialists tasked with creating unique content for both digital PR and SEO. Kaizen ...

Since its launch in November, the Ad Net Zero initiative, set up by the Advertising Association, ISBA and the IPA to help reduce carbon emissions in the ad industry, has signed up a good list of supporters — who are ...