On the face of it, yes. Meta’s WhatsApp has been the main means for people in Ukraine and, as crucially, in Russia to find out what’s actually going on in the Russian invasion – despite the efforts of Vladimir Putin’s ...
Read More »Gucci’s over-indulgent ‘Love Parade’ hits wrong note
You obviously can’t plan these things but any ad that appears just now – as the world inches as close to nuclear war as it has in decades – can seem, well, discordant. Discord of one sort or another can ...
Read More »Ukraine: sport is a weapon against Putin if the authorities can bite the financial bullet
Vladimir Putin’s Hitler-style invasion of Ukraine – it’s straight from the 1930’s playbook of Czechoslovakia and Poland (Russia came later, of course) – is a problem for everyone. But what do you do? It’s a problem for those multinationals, including ...
Read More »MAA Ad of the Week: South Western Railways from St Luke’s
Ads these days tend to fall into two categories: the big filmic efforts from (mostly) tech giants and more modest, barely noticeable ones from most of the others who’ve spent all their money on digital. St Luke’s is a London ...
Read More »M&C Saatchi sets Waitrose off on road to ruin
There are more important things going on in the world than the dismemberment of Waitrose, for years the UK’s favourite middle class grocer, but at least now we know who to blame: those shiny happy people at M&C Saatchi. M&C ...
Read More »Apple goes further with a film-style ad that’s actually a film
Thought you’d like to see an ad after all this stuff about the metaverse and ad holding company finances – ahah, here’s one from Apple who can normally be relied on. It’s ‘Life is but a dream’ from director Park ...
Read More »WPP’s Hogarth launches 700-strong metaverse army
WPP is stepping into the metaverse via content production company Hogarth with The Metaverse Foundry, a global team of 700 creatives, producers, visual artists, developers and technologists it says will design and execute brand experiences for clients in this groovy ...
Read More »WPP delivers 12% organic growth in 2021 – cool market response means there’s more to do
WPP shares fell in early trading today as the ad holding giant posted Q4 and full year 2021 figures roughly in line with its peers. Its version of organic revenue – like-for-like revenue less pass-through costs came in at 10.8% ...
Read More »Now it’s AB InBev’s turn as Cannes Lions Creative Marketer
Visitors to the Cannes Lions from June 20-24 – in person this year, we hope – won’t be short of a beer, if they can wean themselves off the rosé of course. Anheuser-Busch InBev has won the Cannes Lions 2022 ...
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