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Gucci’s over-indulgent ‘Love Parade’ hits wrong note

You obviously can’t plan these things but any ad that appears just now – as the world inches as close to nuclear war as it has in decades – can seem, well, discordant. Discord of one sort or another can ...

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MAA Ad of the Week: South Western Railways from St Luke’s

Ads these days tend to fall into two categories: the big filmic efforts from (mostly) tech giants and more modest, barely noticeable ones from most of the others who’ve spent all their money on digital. St Luke’s is a London ...

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M&C Saatchi sets Waitrose off on road to ruin

There are more important things going on in the world than the dismemberment of Waitrose, for years the UK’s favourite middle class grocer, but at least now we know who to blame: those shiny happy people at M&C Saatchi. M&C ...

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Apple goes further with a film-style ad that’s actually a film

Thought you’d like to see an ad after all this stuff about the metaverse and ad holding company finances – ahah, here’s one from Apple who can normally be relied on. It’s ‘Life is but a dream’ from director Park ...

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WPP’s Hogarth launches 700-strong metaverse army

WPP is stepping into the metaverse via content production company Hogarth with The Metaverse Foundry, a global team of 700 creatives, producers, visual artists, developers and technologists it says will design and execute brand experiences for clients in this groovy ...

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Now it’s AB InBev’s turn as Cannes Lions Creative Marketer

Visitors to the Cannes Lions from June 20-24 – in person this year, we hope – won’t be short of a beer, if they can wean themselves off the rosé of course. Anheuser-Busch InBev has won the Cannes Lions 2022 ...

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