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Mercedes G-Class bounces back with an all-terrain ballerina

Do you want to shame those other SUVs at the school gates? Mercedes’ G-Class, originally designed as a military vehicle, is no Chelsea tractor and, over 40 years since its launch, Antoni in Germany has a new campaign majoring on ...

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NHS tiptoes around vaccination in new MullenLowe work

MullenLowe has taken a determinedly softly softly approach in its seemingly endless anti-Covid NHS campaign and it’s back with a new variant, ‘Everyone Can Help.’ Eagle-eyed observers will note that just about everyone in the TV ad ‘Let’s Keep Going’ ...

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Sainsbury’s goes greener with ‘Helping Everyone Eat Better’

Sainsbury’s is pensioning off (or ‘retiring’ as we say these days) ‘Live Well for Less’ and replacing it with ‘Helping Everyone Eat Better,’ part of a package aimed at boosting its green credentials. It’s amazing how climate change and all ...

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MAA blast from the past: Rik Mayall for Bombardier

We’ve described recently the move from ambitious ads to digital-friendly content, something that has has greatly diminished the influence of creative agencies (for better some might say.) There’ve been times though when a little editing in the cause of economy ...

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Kaizen wins Adidas digital task in Europe

Adidas has appointed London-based marketing agency Kaizen to handle digital PR, influencer marketing and SEO across Europe. The account will be managed by Kaizen’s team of in-house specialists tasked with creating unique content for both digital PR and SEO. Kaizen ...

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Ad Net Zero names signatories and firms up action plan

Since its launch in November, the Ad Net Zero initiative, set up by the Advertising Association, ISBA and the IPA to help reduce carbon emissions in the ad industry, has signed up a good list of supporters — who are ...

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