Best Ads of the Year

There were some really good ads in March, lots of nine scores, but one stood out – Droga5 London’s debut campaign for Seat. This is tough on FCB Inferno’s new Sport England ad, and others, but car advertising is a ...

WPP digital agency Wunderman is on a roll at the moment and it’s picked up the BT/EE direct marketing account in a pitch against Omnicom’s Proximity. This is the second big consolidation at BT, having already rolled its £150m media ...

And what, you may ask, is m/SIX? M/SIX is Johnny Hornby’s media agency that sits in The&Partnership, the rapidly-growing international network of companies based on Hornby’s London agency CHI. CHI/T&P are 49 per cent owned by WPP so m/SIX enjoys ...

Saw Publicis Media boss Steve King performing at a conference last summer, with admirable sang froid given that Publicis’ media agencies were losing massive bits of business left, right and centre. The tide seems to have turned though and now ...

The Gunn Report into ad awards for 2016 names BBDO as the Most Awarded Network, adam&eveDDB the Most Awarded Agency (two of the top four are from New Zealand), Burger King’s ‘McWhopper’ Most Awarded Campaign, USA Most Awarded Country, Samsung ...

Wieden+Kennedy London says on its website that it exists to create strong and provocative relationships between good companies and their customers. Its debut campaign for Sainsbury’s, after winning the business from long-terms incumbent AMV BBDO, has certainly proved provocative: some ...

Are clients taking the mickey in creative pitches these days? I only ask because lots of others, mainly in creative agencies, are wondering too. Pitches are coming thick and fast and they’re getting more expensive for the agencies in question. ...

Ask Bullmore is a venerable Campaign series in which former JWT chairman and WPP director Jeremy Bullmore answers various questions from readers. This is a fearsome job, like Dave Trott’s weekly musings, even though you don’t have to write very ...

Best ads of 2016 My favourite campaigns for 2016 are definitely these three. The campaigns stand out because they play into a strong insight of how people behave, shared values or how they interact with technology. They stand out by ...