Best Ads of the Year

Bit of thin week although there’s lots going on in adland: creative musical chairs and the odd deal. But this is diverting enough from Engine Creative: RAF Air and Space Operations, no less (didn’t know they were in space.) Recruitment ...

Are proper ads keeping their heads above water even as the digital tide shows no sign of abating? Much depends on the state of the TV market and there are some signs that it’s showing resilience, even growth. A big ...

I’m choosing a BBH ad for Tesco. Their Ramadan poster. Brilliant use of outdoor and to be congratulated for talking to the Muslim community, embracing Ramadan and fasting till nightfall. It is creative, community and cultural. A brilliant example of ...

You can see why agencies are queueing up to work for Amazon: not only has it more money than just about anyone else (it helps) but it lets its agencies have fun. Amongst other things, it doesn’t seem to worry ...

It’s been a strong year for UK creative agencies: Lucky Generals excelled for Amazon and finished the year with a strong Co-op ad, Droga5, Mother and VCCP had their moments, two newbies New Commercial Arts and Wonderhood Studios, helmed by ...

WPP did well in this year’s Epica awards – chosen by a panel of journalists – with three for Wunderman Thompson and one for VMLY&R. Network of the Year, for overall performance, was McCann Worldgroup, Agency of the the Year ...

Very thoughtful of Wonderhood Studios (and brave) to make us a funny film for Christmas. But ‘stuck in a call,’ the ultimate Zoom nightmare, shows off the agency’s abilities to fine effect: casting, script and filming (although it’s as murky ...

Ad of the Year. Normally when people like me say it wasn’t a vintage year for ads, it’s because we’re making a point about the decline of great ideas and great craft, when in reality it’s just the fact that ...

Ad of the Year. One of the most memorable and mesmerising advertisements of 2021 is Burberry’s Open Spaces. In the pandemic-era, where new variants emerge, and barriers go back up, this ad is a dream in a nightmare. Burberry’s inspirational ...