Best Ads of the Year

And the MAA UK Creative Agency of 2021 is….

It’s been a strong year for UK creative agencies: Lucky Generals excelled for Amazon and finished the year with a strong Co-op ad, Droga5, Mother and VCCP had their moments, two newbies New Commercial Arts and Wonderhood Studios, helmed by ...

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Epica announces 2021 winners – four grand prix for WPP

WPP did well in this year’s Epica awards – chosen by a panel of journalists – with three for Wunderman Thompson and one for VMLY&R. Network of the Year, for overall performance, was McCann Worldgroup, Agency of the the Year ...

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MAA Ad of Week: Wonderhood Studios – ‘stuck in a call’

Very thoughtful of Wonderhood Studios (and brave) to make us a funny film for Christmas. But ‘stuck in a call,’ the ultimate Zoom nightmare, shows off the agency’s abilities to fine effect: casting, script and filming (although it’s as murky ...

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New Commercial Arts’ Ian Heartfield picks his Ad of the Year

Ad of the Year. Normally when people like me say it wasn’t a vintage year for ads, it’s because we’re making a point about the decline of great ideas and great craft, when in reality it’s just the fact that ...

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AKQA Group CEO Ajaz Ahmed picks his Ad of the Year

Ad of the Year. One of the most memorable and mesmerising advertisements of 2021 is Burberry’s Open Spaces. In the pandemic-era, where new variants emerge, and barriers go back up, this ad is a dream in a nightmare. Burberry’s inspirational ...

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MAA Ad of the Week: Burberry ‘Open Spaces’ by Megaforce

Not just the Ad of the Week, maybe the ad of the year so far. ‘Open Spaces’ from Burberry and director line-up Megaforce and Riff Raff shows what’s possible with a combo of brilliant technique and a good simple idea ...

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