Best Ads of the Year

Someone’s come up with a scheme to abate the cost of living crisis at last – not the hapless UK government or the Bank of England (both of whom seem to be sleepwalking into a recession) – but MoneySuperMarket and ...

This one’ll cheer you up. The&Partnership for British Gas Energy Trust promoting its helpline for people who can’t afford to keep the heating on as energy prices (including British Gas charges) go through the roof. A hostage to fortune if ...

A veteran creative director, bemoaning the state of ads (ads you do) told me other day that they’re all about “information” these days. Clients insist on cramming everything in rather than letting the brand do the work. Samsung is certainly ...

Actually this could just as easily been a blast from the Past, Engine for Old Speckled Hen, a campaign that’s been running off and on for over 20 years. Engine Creative, to give it its full moniker, was formerly WCRS, ...

Thin pickings this week (a short one admittedly.) Not actually sure we like this one that much – delivery service Gorillas by Mother offshoot The Or – but at least it’s trying to differentiate Gorillas from all the others by ...

One of the high points of broadcasting this year has been the BBC’s ‘This is going to hurt’ on the BBC, based on hospital doctor Adam Kay’s real life memoir. Showing the travails of a junior doctor in an NHS ...

Hard to beat a well-crafted poster (and they don’t always have to move around, even in the digital age.) Burger King’s plant-based Whopper from David Madrid has craft in spades, whether or not it sells any taste-alike burgers. Art director ...

Could easily have been Drew Barrymore for Quorn, but we had that separately today. Rather alarming how this much sought-after gong is going to celebs these days but most big budget, ambitious ads seem to deploy them, certainly around Super ...

Advertising isn’t that difficult is it? You pose a problem and solve it with the product. Which is exactly what German agency Thjnk has done for IKEA with this compelling, but somehow good-humoured slice of angsty modern life, compounded by ...