This one’ll cheer you up.
The&Partnership for British Gas Energy Trust promoting its helpline for people who can’t afford to keep the heating on as energy prices (including British Gas charges) go through the roof.
A hostage to fortune if ever there was one – there’ll be stories about BG cutting people off even as its profits soar on higher prices.
So certainly a brave effort from the BG marketing team and deftly handled by the agency.
T&P is currently repitching for BG gas owner Centrica. This won’t have done its chances any harm.