MAA Ad of the Week: British Gas Energy Trust from T&P

This one’ll cheer you up.

The&Partnership for British Gas Energy Trust promoting its helpline for people who can’t afford to keep the heating on as energy prices (including British Gas charges) go through the roof.

A hostage to fortune if ever there was one – there’ll be stories about BG cutting people off even as its profits soar on higher prices.

So certainly a brave effort from the BG marketing team and deftly handled by the agency.

T&P is currently repitching for BG gas owner Centrica. This won’t have done its chances any harm.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.