The Epica awards, chosen by specialist journalists (not us) have finished their deliberations and chosen a number of Grand Prix: • RESPONSIBILITY: “Anti Look – the life-saving QR design”, Scholz & Friends (Germany), Johanniter-Unfall-Hilfe • PR: “The Name Catalogue,” TRY ...
Read More »Five agencies make the MAA UK Agency of the Year shortlist
Five isn’t so short but any number of agencies could put their hand up to be UK Agency of the Year, unlike the last two years dominated on both the creative and new business front by Uncommon Creative Studio. The ...
Read More »Broderick Hicks of Wasserman picks his Desert Island (football) Ads
Broderick Hicks is head of EMEA at sports marketing, music and talent agency Wasserman. Desert Island Ads In a world filled with unrest and uncertainty, sport provides a brief respite. Football elevates that respite. The beautiful game. The people’s game. ...
Read More »MAA Ad of the Week: Booking.com from adam&eveDDB
No, not that awful campaign with Idris Elba – ‘Booking.com, booking.yeah’ (what data-driven insight produced this stroke of genius?) – but adam&eveDDB’s spin on the Women’s Euros. The Women’s Euros seem to have used up most of adland’s 2022 big ...
Read More »Jane Austin: confounding clients and alienating friends – Cannes’ top buzzwords
And we’re back, so let’s take some time to overcome our recently acquired social anxiety and mentally prepare ourselves. One way to get back into the swing is to remaster the art of buzzword-ery. Yes, the time has come to ...
Read More »Wunderman Thompson global CCO Bas Korsten: my Top Tips for Cannes
Top Tips for Cannes Not only do these pieces of work use technology in an interesting way, but they demonstrate the crossroad of creativity, technology and humanity. The best ideas these days, I think, come from this holy trinity and ...
Read More »Leo Burnett’s Top Tips for Cannes (PS they’re usually right)
Leo Burnett has released its 34th annual Cannes Predictions ahead of this year’s Cannes Lions International Festival of Creativity – forecasting the agency’s 20 frontrunners to win the festival’s coveted Lions. For the second year, Leo Burnett global chief creative ...
Read More »David Buenos Aires enlists some criminal help to help HSBC tackle identity fraud
HSBC, the bank described as “too big to jail” over money-laundering allegations in Mexico, doesn’t avoid potential controversy in its marketing either and it’s back with a cracker from David Buenos Aires. ‘Dear customer’ is about the perils of identity ...
Read More »MullenLowe CCO Nicky Bullard picks her Desert Island Ads
Nicky Bullard is chief creative officer of MullenLowe Group UK. One of the UK’s leading ad executives, she was formerly chair and CCO of McCann Worldgroup’s MRM Europe and executive creative director of LIDA/M&C Saatchi. Desert Island Ads There are ...
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