Best Ads of the Year

MAA Ad of the Week: Old Speckled Hen from Engine

Actually this could just as easily been a blast from the Past, Engine for Old Speckled Hen, a campaign that’s been running off and on for over 20 years. Engine Creative, to give it its full moniker, was formerly WCRS, ...

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MAA Ad of the Week: Gorillas from The Or

Thin pickings this week (a short one admittedly.) Not actually sure we like this one that much – delivery service Gorillas by Mother offshoot The Or – but at least it’s trying to differentiate Gorillas from all the others by ...

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MAA Ad of the Week: Burger King from David Madrid

Hard to beat a well-crafted poster (and they don’t always have to move around, even in the digital age.) Burger King’s plant-based Whopper from David Madrid has craft in spades, whether or not it sells any taste-alike burgers. Art director ...

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MAA Ad of the Week: Arnie and Salma for BMW

Could easily have been Drew Barrymore for Quorn, but we had that separately today. Rather alarming how this much sought-after gong is going to celebs these days but most big budget, ambitious ads seem to deploy them, certainly around Super ...

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MAA Ad of the Week: IKEA from Thjnk

Advertising isn’t that difficult is it? You pose a problem and solve it with the product. Which is exactly what German agency Thjnk has done for IKEA with this compelling, but somehow good-humoured slice of angsty modern life, compounded by ...

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MAA Ad of the Week: RAF Air and Space from Engine

Bit of thin week although there’s lots going on in adland: creative musical chairs and the odd deal. But this is diverting enough from Engine Creative: RAF Air and Space Operations, no less (didn’t know they were in space.) Recruitment ...

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MAA Ad of the Week: Axa’s ‘Birders’ from Publicis Conseil

Are proper ads keeping their heads above water even as the digital tide shows no sign of abating? Much depends on the state of the TV market and there are some signs that it’s showing resilience, even growth. A big ...

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Joint rewrites history for Amazon Prime

You can see why agencies are queueing up to work for Amazon: not only has it more money than just about anyone else (it helps) but it lets its agencies have fun. Amongst other things, it doesn’t seem to worry ...

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