My Ad of the Year: The Garage Soho’s John Hegarty

I’m choosing a BBH ad for Tesco. Their Ramadan poster. Brilliant use of outdoor and to be congratulated for talking to the Muslim community, embracing Ramadan and fasting till nightfall. It is creative, community and cultural. A brilliant example of a brand engaging with their audience in a supportive, inclusive way.

Sir John Hegarty is co-founder and creative director of creative investment company The Garage Soho & The Business of Creativity. He is a co-founder of Bartle Bogle Hegarty.