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Advertising isn’t that difficult is it? You pose a problem and solve it with the product.
Which is exactly what German agency Thjnk has done for IKEA with this compelling, but somehow good-humoured slice of angsty modern life, compounded by the joys of a European winter.
IKEA to the rescue, complete with price shots, but determinedly not overdoing it.
Why can’t UK advertisers and agencies do this?
