MAA Ad of the Week: IKEA from Thjnk

Advertising isn’t that difficult is it? You pose a problem and solve it with the product.

Which is exactly what German agency Thjnk has done for IKEA with this compelling, but somehow good-humoured slice of angsty modern life, compounded by the joys of a European winter.

IKEA to the rescue, complete with price shots, but determinedly not overdoing it.

Why can’t UK advertisers and agencies do this?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.