Analysis
-
MAA blast from the past: Twiggy for seemingly unsinkable retailer M&S
What a difference a decade or so makes. Back in 2009 M&S was riding a wave under boss Stuart Rose…
Read More » -
Paul Simons: Lee Clow taught me ‘less is more’ at TBWA
MAA partner Paul Simons sadly died last week. In tribute here’s one of his pieces about Lee Clow of TBWA…
Read More » -
George Parker: Paul Simons was right about some clients
I must say, I was pleased to see that Stephen Foster, in his great wisdom, has promised to re-publish many…
Read More » -
How important is mobile as a marketing tool?
Mobile is one of the most important developments in the world of marketing since the evolution of the ‘buy-one-get-one-free’ deal.…
Read More » -
Paul Simons: why Andy Main’s switch to Ogilvy signals a change of course for ocean-going agencies
The late Paul Simons was a former chairman and CEO of Ogilvy London. Here’s his take (from July) on new…
Read More » -
New UK Out of Home study shows strong results for advertisers through lockdown restrictions
A UK Out of Home industry collaboration pooling the results from 65 campaigns between March and September 2020, reveals that…
Read More » -
MAA’s Paul Simons 1948-2020
Paul Simons, my business partner and a shareholder in MAA, has died at 72 after a long illness. Paul was…
Read More » -
MAA blast from the past: bet you can’t recall this John Lewis Christmas ad
Not that there’s anything wrong with it but this was the first from agency adam&eve (before it became adam&eveDDB) back…
Read More » -
Madison Avenue manslaughter: Grey succumbs to digital AKQA in new WPP restructuring
So is WPP’s decision to merge Grey, one of its big creative agencies bought for $1.52bn back in 2004, a…
Read More »