Analysis
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The Media and Marketing podcast – cinema advertising through and after the pandemic
In the latest Media and Marketing Podcast journalist John Reynolds discusses cinema coming out of lockdown with Cinema Association CEO…
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George Parker: all the ad news that’s unfit to print
Obviously, as I’ve repeatedly told you, I’ve been in the ad biz since Genghis Khan invented the USP, so I’ve…
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MAA blasts from the past: Audi R8 Super Bowl ads
Super Bowl commercials have to stand out and this effort from Venables Bell in 2008 for Audi’s R8 supercar contender…
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The key to generating a social media community of followers
Be selective with the social media platforms that suit your brand best When a business has an online community, it…
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Talon redefines OOH programmatic with Atlas intelligent digital planning and buying platform
Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH…
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MAA blasts from the past: Guardian’s ‘Points of view’/’Don’t Read the Independent’
In these trying times for newspapers it’s easy to forget that they were one prized ad agency accounts (difficult admittedly…
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Laundrapp’s Angela Freeth picks her Desert Island Ads
Angela Freeth is marketing campaign manager for on-demand laundry company, Laundrapp. She began her career at AXA PPP Healthcare before…
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MAA blast from the past: Alan Parker’s Dr Jekyll
When the late Alan Parker left CDP to launch a production company with producer Alan Marshall he picked up lots…
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Mark Andrews: how Alan Parker changed advertising
There will be many tributes rightly paid to Alan Parker who died last week. His importance to CDP, to advertising…
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