Analysis

US, France and UK lead real time bidding online media revolution according to new research

Online advertising is still growing rapdily around the world according to research conducted by Econsultancy on behalf of The Rubicon Project, Inc., which operates the advertising industry’s largest independent real-time trading platform for digital advertising. 64 per cent of advertisers ...

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Rumbles in the takeover jungle – WPP said to be readying a bid for Interpublic

Interpublic, the owner of McCann, Lowe and DraftFCB among many others, is manning the defences in preparation for a takeover bid. And the likeliest bidder is not widely-canvassed Dentsu but WPP. IPG is currently valued at $7.2bn (£4.4bn) and trading ...

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