Analysis
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Apple, Google underline power with end-of-year ad blitz
Tech companies have never been closer to taking over the commercial/social world (some might say they have done already) but…
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Jason Romeyko of Serviceplan picks his Desert Island Ads
Jason Romeyko is worldwide executive creative director of international creative network Serviceplan Group. He spent 23 years at Saatchi &…
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Paul Simons: heroes of adland stalk Soho’s Star & Garter
The Star & Garter is one of London Soho’s famous watering holes and here, in a tribute to late MAA…
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Wunderman Thompson says it’s cracked the code of brand “inspiration”
WPP’s Wunderman Thompson has been looking into brand growth and reckons the key isn’t awareness or any of those old…
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Paul Simons: here’s advertising’s future in the new model era
This is late MAA partner Paul Simons from two years ago, on the changes he saw coming in adland. And…
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Arif Miah of mud orange: why are multi-cultural moments always an afterthought?
I have to be real – it’s exhausting to see the amount of lip service in the ad industry about…
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MAA blast from the past: Kia Niro takes a ‘hero’s journey’
Would Kia try this again just a few years later? Its 2017 Super Bowl effort from David&Goliath deploys slapstick to…
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Paul Simons: the ad that restored my faith in advertising
The latest in our tribute to late MAA partner Paul Simons. It is a rare and pleasant moment when a…
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Paul Simons: is data grail driving WPP’s shotgun marriages?
Here’s another compelling piece in tribute to the late Paul Simons, an MAA partner. On the agency mergers within WPP…
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