Analysis
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MAA blast from the past: dinner parties with JWT
WPP’s UK agencies took a powder according to the holding company’s recent half time 2020 numbers, down 23.5% in April,…
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MAA blast from the past: Joe Pytka and Madonna for Pepsi
Nothing says the 1980s quite like Madonna (now 62) and here’s famed US director Joe Pytka for Pepsi in 1989,…
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The craziest sports advertising campaigns ever made
No matter which field of advertising people work in, the creativity and ingenuity required to engage a target audience is…
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Giles Keeble: is modern marketing any better than the marketing we used to know?
About six months ago I was about to write a piece prompted by a McKinsey article about ‘Modern Marketing’ and…
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Shark Awards chairman Peter Brady: what would happen if we didn’t have craft?
Craft is something we often don’t really notice but get it wrong (ie: remove the craft) and the results can…
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MAA blast from the past: Saatchi’s Health Education Council
Saatchi and Saatchi Garland-Compton as it was back in 1978, as the brothers embarked on their quest for world domination…
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Matt Cox: the adland vaccinations we’ve been waiting for
Three Covid-19 adland accelerants and vaccines for future relevancy – because business as usual is not good enough. Covid-19 is…
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Josko Grljevic of Talon: digital transformation – breakfast, tech and the royal flush
We are at the start of what is likely to be the most intense period of rapid digitisation in history.…
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WFA says programmatic media trading taking over the world
Programmatic media buying may be the proverbial snake pit but that doesn’t stop advertisers sleepwalking into it. The algorithms are…
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