Analysis
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Talon’s Lucy Baumgartner: IPA EffWorks Global, COVID-19 and Out of Home
A recap of IPA Effworks Global 2021 from Talon newcomer Lucy Baumgartner With the promise of the best new thinking…
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Are ladders and funnels the keys to today’s advertising?
Been writing aabout advertising and marketing – on and off – for quite a while now so how come “funnels”…
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Adscam’s George Parker: for whom the Dell tolls
I must say, I nearly choked on my breakfast beer when I read that Dell is putting Yara Shahidi, the…
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Climate change: can ad-induced “brain pollution” be the real problem?
Remember when subliminal advertising was deemed a threat to humankind? No? Well it was “the use by advertisers of images…
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Giles Keeble: can creativity still function in a woke world?
Times have changed. Thirty or so years ago Ron Collins did a radio ad for Bergasol in which the voice…
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Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?
With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build…
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David Blaseby of MullenLowe Profero: how creative agencies can succeed at CX
The recipe for successful CX implementation. I’m not a good cook beyond the basics. Ask me to make anything fancy…
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MAA blast from the past: Playstation’s ‘Mental Wealth’
There were some pretty wacky ads around at the turn of the century and this was assuredly one of them,…
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How to successfully promote your financial firm
Is your financial firm currently banging on that proverbial glass ceiling? If so, you might want to consider smashing through…
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