Analysis
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2003’s creative agency billings – more of the same at the top, all change down below
We did this ages ago for London creative agencies in 1968 – the neolithic period in adverts – so let’s…
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All change at the National Lottery as Czech-based contender pips Camelot – but will VAR take a hand?
One of the UK’s biggest ad accounts is potentially in play as Czech operator Allwyn (formerly Sazka but handily renamed)…
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Ukraine: please support our MAA/Red Cross appeal
Most of us are showing our support for the relief and humanitarian efforts in Ukraine although some of the ad…
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Irn Bru takes a brutal look at teen prom dates, by Leith
This ruthless teen chooses his prom date based on their response to Irn Bru rather than age or looks. It’s…
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MAA Ad of the Week: Elvie’s ‘smart tech for smart bodies’ by ever-youthful Mother
“Femtech” may be something you might think the world could do without – do we have to have tech with…
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Sir Frank Lowe promoted to creative director
Sir Frank Lowe used to bestride the creative floor (often decked out in a cricket sweater) at, first, Collett Dickenson…
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Talon Outdoor shows programmatic OOH delivers better results than online channels
Atlas, Talon’s DSP, proves programmatic OOH delivers stronger payback on purchase intent compared to digital channels Traditionally, Out of Home…
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TheOr launches ‘vag-tastic’ permanent Vagina Museum
“Want to be the first to come?” asks agency TheOr for London’s Vagina Museum (suspect there might be a pun…
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MediaSense’s Media 2025 shows remaining obstacles to “business transformation”
Business “transformation” is pretty unavoidable these days – everyone’s at it – but new research from independent global media advisors…
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