Irn Bru takes a brutal look at teen prom dates, by Leith

This ruthless teen chooses his prom date based on their response to Irn Bru rather than age or looks. It’s his transformation from awkward youth to confident love god that turns a potentially ageist/sexist joke into a funny one.

We’re seeing a definite move away from ‘worthy’ advertising as marketers seek a bit of light relief. Leith takes us back to the days of more maverick creativity, and — even better — it’s seamlessly linked to the brand itself.

MAA creative scale: 8

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.