Analysis
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Simon Hakim of Hunter: why ‘agencies of record’ are yesterday’s solution for ambitious brands
There’s a lot of talk these days about the death of the agency of record model. Mondelez, Fiat Chrysler, Best…
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WPP report shows US clients slashing adspend
George ‘Adscam’ Parker kindly alerts me to some of the goodies in WPP’s current annual report (George doesn’t see them…
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Matt Williams: blurred lines – what’s the difference between content and old-style ads?
Oh God, another blog about content. I know, you can’t log on to any marketing website without stumbling upon a…
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Mike Everett: how Eva’s Wonderbra poster hit the world between the eyes
The famous ‘Hello Boys’ Wonderbra poster certainly hit us between the eyes when it appeared in 1993 – and that’s…
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Jack Simcock: how we can solve adland’s biggest problem by abolishing the ‘tyranny of averages’
For an industry that talks a lot about creativity, innovation and the future, advertising strategy is surprisingly rooted in the…
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23red’s Sean Kinmont picks his ‘art of copywriting’ Desert Island Ads
Sean Kinmont is a founding partner of 23red. He started his career at Bernstein Loxton in South Africa and moved…
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Ciesco Group research reveals the new big buyers in the global marcoms world
By Afsor Miah Corporate finance advisory firm Ciesco Group’s Market Intelligence team has tracked 542 transactions globally in H1 of…
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Matt Williams: some uncomfortable home truths about football advertising
I’d heard about the new Sky Sports ad before I’d seen it. Which I guess is a very good start.…
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Gordon MacSween of Captive Media: How digital out of home can reach ‘unreachable’ millenials
There seems to be a feeling these days that if advertisers are going to reach that super-elusive young, male audience…
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