Analysis
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Jay Haines of Grace Blue: why great ad industry leaders don’t need to be advertising people
Sir Martin Sorrell has been in the news again over his pay packet at WPP. His remuneration is a contentious…
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Aaron Wester of Covario: how to understand the brave new world of multi-device optimisation
Vinton Cerf, the chief Internet evangelist for Google, said in a conference once, “So, for me, working with larger companies…
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Ian Maynard of network: will the supermarket price war be great news for the newspaper industry?
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, predicts a surprise…
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BBH wins British Airways – after a bit of a bumpy ride
British Airways has, finally, done the sensible thing and re-appointed BBH to its ad account. BA won in a pitch…
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Food research claims big reduction in ads to children
Food manufacturers, retailers and fast food outfits have been under the cosh for years now (decades actually) for flogging unsuitable…
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Jerry Judge: memo to clients – moving agencies is more like buying therapy than changing your car
Every few weeks there’s a lot of buzz about a big brand moving from one agency to another. A lot…
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Simon Hakim of Hunter: a marketing lesson from Down Under – disrupt, don’t protect
I get it. It’s hard to make a mark with consumers today. New customers are hard to come by and…
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Nick Baughan of Maxus: seven questions smart clients should ask media agencies in the pitch process
Nick Baughan (left) is managing director of Maxus, the newest WPP media agency and the fastest-growing in the UK. Here…
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Stephen Whyte: content is the new big thing – it’s just a pity no-one seems to know what it really is
Selecting agency partners must be a pretty daunting challenge for marketers these days. There are traditional agencies claiming to be…
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