Analysis
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R3 Worldwide: McCann, Mindshare and WPP head global new business league
2015 was a dynamic year for account reviews amongst agencies globally, with 7000 individual reviews tracked in the R3 New…
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How risk taker Jay Chiat became adland’s ‘superboss’
By Sydney Finkelstein “Jay was not a copywriter or an art director; he was like a basketball manager, or a…
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Tom Denford and David Indo at ID Comms: how investors view media and Publicis Groupe’s reorganisation
The latest #MediaSnack revisits the ongoing changes at Publicis Groupe. A key US analyst has recommended the stock as a…
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Michael Lee: two days that change the advertising world – the Oscars and the Super Bowl
The Super Bowl. The Oscars. The two iconic days in the TV calendar. The two days when the nation comes…
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Carter Murray on the new FCB and client ups and downs
Interpublic network FCB, previously known as Draftfcb, has been transformed since Carter Murray (below) joined from the top Y&R North…
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Tom Denford and David Indo of ID Comms: why the Super Bowl is a media and advertising phenomenon
The latest #MediaSnack broadcast by Tom Denford and David Indo of ID Comms looks at the money and the effort…
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Rob Hunter of Hunterlodge picks his Desert Island Ads
Rob Hunter is founder and managing director of Hunterlodge Advertising based in Hertfordshire. He started the agency in 1987 with…
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Jim Hawker of Threepipe: seven digital trends that will change marketing in 2016
To say digital advertising is a fast moving landscape is an understatement. It seems to have a constant onslaught of…
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Michael Lee: what makes the perfect brand pitchperson – is it Flo or Wendy?
The idea of a brand pitchperson has been around since the dawn of advertising. We’ve been pitched to by Betty…
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