Analysis

Hurricane Sandy drowns out Google’s vital Nexus 10 tablet launch

Oh dear, oh dear, “Frankenstorm” has rained on Google’s busy parade. Just as the internet services giant was preparing a slew of product launches – including, it was hoped, a game-changing 10in tablet, the Nexus 10, along comes the perfect ...

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Do effectiveness awards show advertisers how creativity actually works?

The UK IPA Effectiveness Awards, due to be announced late tonight, have value but should be handled with care. The studies make a business case for advertising. The Gunn Report sets out to establish a link between business success and ...

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Giles Keeble (BMP, AMV, WCRS and Leo Burnett) picks his Desert Island Ads

Giles Keeble started as a rep (account man) at JWT before moving to BMP. There Stanley Pollitt told him that JWT’s Stephen King (the co-founder of account planning with Pollitt) had wanted him to become a planner. John Webster encouraged ...

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Karmarama’s campaign for Costa is full of beans

Ads with chirpy employees often seem the last refuge of the idea-free scoundrel but that hasn’t deterred Costa and lively agency Karmarama in this first TV campaign in a long time for the UK’s biggest coffee chain. What do Costa ...

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Saad Sharaf: are the UK’s marketers trying hard enough to target ethnic groups?

Saad Saraf is CEO of diversity marketing communications agency Mediareach and chair of the IPA’s Ethnic Diversity Forum. The IPA Diversity Forum works to develop industry programmes on ‘Ethnic Diversity’, intended to raise the profile of the issues surrounding ethnic ...

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