Analysis

Oh dear, oh dear, “Frankenstorm” has rained on Google’s busy parade. Just as the internet services giant was preparing a slew of product launches – including, it was hoped, a game-changing 10in tablet, the Nexus 10, along comes the perfect ...

The UK IPA Effectiveness Awards, due to be announced late tonight, have value but should be handled with care. The studies make a business case for advertising. The Gunn Report sets out to establish a link between business success and ...

At BMP’s party to celebrate the work of John Webster (left) I noticed something he had once written, the gist of which was that in Rembrandt’s time very few people saw his work, whereas millions will see your ad, so ...

The big marcoms companies have rather enjoyed the sagging global economy over the past couple of years, managing to increase revenue and earnings by rather more than most other sectors, apart from freaky performances like Apple’s (Apple is almost a ...

Giles Keeble started as a rep (account man) at JWT before moving to BMP. There Stanley Pollitt told him that JWT’s Stephen King (the co-founder of account planning with Pollitt) had wanted him to become a planner. John Webster encouraged ...

Ads with chirpy employees often seem the last refuge of the idea-free scoundrel but that hasn’t deterred Costa and lively agency Karmarama in this first TV campaign in a long time for the UK’s biggest coffee chain. What do Costa ...

Sarah Carter, who I don’t know, has written a book about John Webster, the famed creative director of Boase Massimi Pollitt. Webster took over from founder creative director Gabe Massimi following his fall-out with co-founder Martin Boase. Boase won. And ...

Saad Saraf is CEO of diversity marketing communications agency Mediareach and chair of the IPA’s Ethnic Diversity Forum. The IPA Diversity Forum works to develop industry programmes on ‘Ethnic Diversity’, intended to raise the profile of the issues surrounding ethnic ...

Wieden+Kennedy seems to be top of every client’s wish list at the moment: why, you might ask? Obviously they’re pretty good and have been for 30 years now. But for most of those 30 years they were a minority taste ...