Analysis
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Giles Keeble: how advertising discovered ‘post-truth’ before the OED – and the trouble with Big Data
The Oxford English Dictionary has declared “post-truth” is the word of the year. It means “relating to or denoting circumstances…
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Adscam’s George Parker: best (and worst) ads of 2016
In his wisdom, Stephen has asked for my opinion on the great ads of 2016. I suspect that as he…
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Tom Denford and David Indo from ID Comms: GroupM conflates awards and transparency
On this week’s #MediaSnack we report on a little feisty exchange of words between the CEO of GroupM in the…
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Malcolm White of Krow: why do brands abandon reality for the ‘aah’ factor in the run up to Christmas?
The 1914 Christmas Truce that spontaneously broke out in isolated pockets on the Western Front was memorably recreated for Sainsbury’s…
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Nicole Meissner of Hogarth: five ways to get more from ad production in 2017
Advertising production is one of the most expensive parts of the advertising cycle, so it’s always useful to revisit how…
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Alex Van Gestel of Verbalisation: what Trump tells us about the death of attitudinal research
One of the reasons Donald Trump’s win was so shocking is that the pollsters completely failed to predict he’d end…
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Tom Denford and David Indo from ID Comms: Trump vs WPP’s Gotlieb
On this week’s #MediaSnack Tom and David consider the impact of Donald Trump’s election as President on the advertising business.…
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Iain Hunter of Stack picks his Desert Island Ads
Iain Hunter has been ECD at Stack for the last five years working on brands including Nivea Men, PSA and…
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Jackie Balchin of DMS: how can we tell what’s really behind online impressions and minutes?
There’s been a lot of talk recently about the slow movement towards counting ‘attention minutes’ rather than relying on impressions…
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