Analysis
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Ogilvy restructures into four units – spruce up or sell up?
Ogilvy has always been something of an empire within an empire at WPP, spawning dozens of agencies under the Ogilvy…
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Tom Denford and David Indo from ID Comms: how changing accountability metrics can change media
In this episode of #MediaSnack Tom and David look at the vexed issue of accountability and how brands and agencies…
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John Webster of BMP picks his Desert Island Ads
Alas John never had the opportunity as the justly-celebrated creative director of Boase Massimi Pollitt – a genius when it…
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Why pitch policy and malpractice are damaging clients as well as agencies
Are clients taking the mickey in creative pitches these days? I only ask because lots of others, mainly in creative…
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Tom Denford and David Indo from ID Comms: the change agenda for agencies
On this week’s #MediaSnack Tom and David continue the ID Comms 2017 theme of change, this time addressing the impact…
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New Bellwether report reveals buoyant spending despite Brexit fears
Brexit? What Brexit? The latest IPA Bellwether report into marketers’ spending plans (300 of them) in Q4 2016 shows that…
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Dentsu is top acquirer in 2016 with digital and content agencies in demand
Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International.…
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What really happens at Trump HQ
Won’t be able to make it to Davos this year (but give my regards to Gretel). You can bet that…
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Tom Denford and David Indo from ID Comms: how advertisers can deliver media change in 2017
On this week’s #MediaSnack Tom and David ask how advertisers can deliver real change in the way that media is…
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