Analysis

Ian Maynard of network: why production specialists are joining the client top table

Ian Maynard, head of marketing and business development director of London-based creative and production specialists network, examines the way clients are changing their agency line-ups to ensure faster and more efficient support services on high-volume accounts.   One thing that ...

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Are these the ten sexiest ads of all time?

Video Analytics company Visible Measures has released its list of the sexiest all-time ads, just in time for Valentine’s Day! Title of commercial first, then advertiser followed by release date and online reach. A crumpet voluntary, as you’d expect. And ...

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Giles Keeble: whatever happened to advertising ideas?

I hope this does not come across as an old fart’s lamentation for a supposed golden age. I’ve been thinking about the ads I see these days and number of (admittedly older) people have said that they no longer know ...

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Harry Davison of Maxus: how can we ensure that ‘media effectiveness’ helps us do the right thing?

“Efficiency is doing things right. Effectiveness is doing the right thing”. I am always struck by these words by Peter Drucker, the founding father of management consultancy. They are pertinent because people tend to gravitate towards finessing what they are ...

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Mind your body language! How non-verbal communication works in advertising

Vanessa Van Edwards of ScienceofPeople.com in the US, outlines ten ways non-verbal body language can make ads more effective (and you thought we didn’t do science here). Vanessa says her goal is to make you the “most memorable person in ...

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