Analysis
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Helen Kimber: a headhunter’s guide to boost your career at the Cannes Lions
With some 15,000 attendees from 100 countries across eight days, the Cannes International Festival of Creativity – Cannes Lions –…
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Tom Denford and David Indo from ID Comms: media strategy is what drives business advantage
On this week’s #MediaSnack Tom and David consider how strategy has become more important than media buying in determining success…
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Leo Burnett’s Mark Tuttsel: sure-fire winners at Cannes
We’ve had lots of Top Tips for Cannes – Channel 4’s ‘We’re the Superhumans,’ road safety campaign Meet Graham and…
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Mike Nicholson of Brave: my Top Tips for Cannes
Mike Nicholson is executive creative director of independent London agency Brave. My Top Tips for Cannes My first pick is…
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Will YouTube’s top ad scorers win at Cannes?
With Cannes Lions 2017 on the horizon, YouTube has released its special edition Cannes YouTube Ads Leaderboard of highest scoring…
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Partners’ Matt Williams: my Top Tips for Cannes (and what women really want)
Will the 21st Century Woman be represented at Cannes? This is the first year in eight that I’ve not made…
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New ID Comms survey: advertisers and media agencies still miles apart on non-fee income
Advertisers and their agencies are heading in opposite directions when it comes to working out how terms of business can…
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Giles Keeble: blinkered economics, personalisation and those betting ads that drive you nuts
1. CLR James in ‘Beyond a Boundary’ wrote: “What does he of cricket know who only knows of cricket?” I…
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Paul Wright of iotec: what the ANA code means for adtech
The most recent report by the Association of National Advertisers (ANA) is an eye opener for the adtech industry. The…
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