Will YouTube’s top ad scorers win at Cannes?

With Cannes Lions 2017 on the horizon, YouTube has released its special edition Cannes YouTube Ads Leaderboard of highest scoring ads. These ads represent 11.8 million hours watched for the whole Leaderboard. The top ads include:

Heartstring numbers from Knorr, Hyundai and Budweiser.

Star power including John Cena for Cricket Wireless, Jennifer Hudson and various artists for Shell, Ronaldo and various superstars for Nike and Melissa McCarthy for Kia.

Popular repeats with former winners from 2016, with Hyundai, Samsung and Clash of Clans.

Cannes-to-Cannes YouTube Ads Leaderboard

1. Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More

Creative Agency: Wieden+Kennedy
Media Agency: Mindshare, Wieden+Kennedy

2. Knorr #LoveAtFirstTaste

Creative Agency: MullenLowe
Media Agency: PHD

3. Clash of Clans: Hog Rider 360

Creative Agency: Barton F Graf
Media Agency: In House

4. Best Day Of My Life | Shell #makethefuture

Creative Agency: Possible
Media Agency: MediaCom

5. How to Use a Raw Egg to Determine if Your Mattress is Awful – #PURPLE

6. Samsung: This is a phone.

Creative Agency: Leo Burnett
Media Agency: Starcom Worldwide

7. The Unexpected John Cena Prank | Hidden Camera

Creative Agency: Shareability
Media Agency: MEC

8. Budweiser 2017 Super Bowl Commercial | Born The Hard Way

Creative Agency: Anomaly
Media Agency: Mediacom

9. A Better Super Bowl | NFL Hyundai Super Bowl LI

Creative Agency: Innocean USA
Media Agency: Canvas Worldwide

10. 2017 Kia Niro | Hero’s Journey starring Melissa McCarthy

Creative Agency: David&Goliath
Media Agency: Canvas Worldwide

To answer the question we posed in the headline: with the exception of Budweiser and, maybe, Knorr and Hyundai – bloody hope not.

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