Agencies
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Is ‘The Last Game’ a worthy successor to ‘Write The Future’ as Nike’s bid for World Cup domination?
Here it is then, ‘the Last Game,’ Wieden+Kennedy Portland’s World Cup blockbuster (the real one) for Nike. And it’s certainly…
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Kantar buys PR monitoring firm Precise Media
WPP is still busily acquiring away and also sticking to its strategy of trying to build research operation Kantar into…
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Will Cannes celebrate great creativity or be another fist fight between the big agency networks?
Digital agency Decoded’s Cannes Oracle, which uses machine learning to predict the likely results at next week’s Cannes Lions, is…
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Paul Simons: why VW should teach non-German car advertisers an old but valuable lesson
VW continues to deliver memorable advertising It is rare for car advertising to sustain a core brand personality over time;…
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McDonald’s is last resort in new Leo Burnett ad
Here’s another accomplished Leo Burnett ad for McDonald’s; surely, along with VW, the UK’s most consistent advertiser. A nice set-up…
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Grey San Francisco goes boldly for Norton
Well I suppose this is quite timely from Norton, Symantec’s privacy device. We keep reading about yet another huge wipe-out…
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Betfair continues betting industry’s race to the bottom with ill-mannered Oxford Circus ‘octopus’ stunt
Betting firm Betfair is running a new campaign through WCRS, ‘This is Play.’ to tie in with the World Cup…
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Looks like Nike’s still betting on World Cup Rooney
Nike has still to unveil its World Cup blockbuster, although early entrant ‘Winner Stays’ is doing pretty well with over…
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Cannes’ new Lionheart award goes to good old Bono
Cannes Lions has dreamed up yet another award – this time it’s the Cannes Lionheart (no, I’m not making this…
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