Agencies
-
London adland is agog to see Sainsbury’s and AMV’s Great War Christmas epic
Will Sainsbury’s produce the magic that’s been missing from the UK’s Christmas ads this year? It’s allowed the others to…
Read More » -
Paul Simons: John Lewis’s Monty isn’t just a good film, it shows how integration works too
The outbreak of Christmas advertising condenses the differing ‘positioning’ various brands attempt to manage via their expensive TV productions. The…
Read More » -
Unilever rolls out anti-hunger corporate TV campaign
Unilever is launching a worldwide corporate TV campaign, via its Project Sunlight sustainability scheme. Project Sunlight has recruited a number…
Read More » -
GroupM’s case against government media switch to Carat hinged on market share/lower prices contention
Does having a bigger share of the media market mean you (you being a media agency) get cheaper prices from…
Read More » -
UK Gov, Carat and WPP’s M4C – news from the front
Loyal readers will know that the UK government has switched its media buying account from WPP’s bespoke agency M4C (left)…
Read More » -
UK government confirms Dentsu Aegis media win – and says it’s £100m cheaper than WPP
The UK government announced today (Monday) that it’s moving its media buying account from WPP’s M4C agency to Dentsu Aegis…
Read More » -
Adam&eveDDB unwraps Christmas for Mulberry
If you want a Christmas campaign I guess you head off to adam&eveDDB (John Lewis fame, a multi-award winner for…
Read More » -
Tesco tries to light up Christmas
Here’s the impossible Christmas number; a feel good ad for, possibly, Britain’s most unloved company. So Wieden+Kennedy is proposing that…
Read More » -
Kraft Foods dumps Droga5 and Wieden+Kennedy
Kraft Foods, the so-called boring bit of the former Kraft food empire (after Mondelez was spun off with the snacks…
Read More »