Ad Tech
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Publicis Q1 numbers keep the wolf from the door but questions remain over Levy’s “transformation”
Is Publicis Groupe clinging on to its position as the third biggest marcoms company behind WPP and Omnicom – supported…
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BETC and Vivendi team for new business incubator company Le Cargo
Ad agencies have been trying to develop non client sources of revenue since the Stone Age, nearly always unsuccessfully. The…
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Tom Denford and David Indo from ID Comms: Q&A on media, brands and how to design a media agency
On this week’s #MediaSnack Tom and David open the floor to questions from viewers, answering some great questions about everything…
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ID Comms Transparency Survey: rebates and business models impair client/media agency trust
Greater clarity on rebates and agency business models are key to the level of trust between brands and media agencies,…
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Are WPP’s GroupM and Omnicom’s OMG hoovering up the world’s big media accounts?
Will we end up with the world’s big media accounts being handled by just two entities: WPP’s GroupM and Omnicom’s…
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Tom Denford and David Indo at ID Comms: rebate interrogation, transparency and Snapchat’s plans
On this week’s #MediaSnack Tom and David celebrate ID Comms’ seventh birthday – the company launched on April Fool’s Day…
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Hornby aide Ross Barnes on burgeoning online ad fraud
The&Partnership’s Johnny Hornby is leading the charge against ad fraud – in the UK at least – and heading up…
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WPP buys medical agency CMI for key role in ‘GroupH’
When the subject of healthcare agencies comes up it’s usually time to hit the pillow rather than the keyboard but…
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Tom Denford and David Indo of ID Comms: disruption from Trump to Pepsi and the expansion of VaynerMedia
The theme of this week’s #MediaSnack from ID Comms is disruption and comes in three parts. First Tom Denford talks…
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