Ad Tech
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ID Comms Transparency Survey: rebates and business models impair client/media agency trust
Greater clarity on rebates and agency business models are key to the level of trust between brands and media agencies,…
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Are WPP’s GroupM and Omnicom’s OMG hoovering up the world’s big media accounts?
Will we end up with the world’s big media accounts being handled by just two entities: WPP’s GroupM and Omnicom’s…
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Tom Denford and David Indo at ID Comms: rebate interrogation, transparency and Snapchat’s plans
On this week’s #MediaSnack Tom and David celebrate ID Comms’ seventh birthday – the company launched on April Fool’s Day…
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Hornby aide Ross Barnes on burgeoning online ad fraud
The&Partnership’s Johnny Hornby is leading the charge against ad fraud – in the UK at least – and heading up…
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WPP buys medical agency CMI for key role in ‘GroupH’
When the subject of healthcare agencies comes up it’s usually time to hit the pillow rather than the keyboard but…
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Tom Denford and David Indo of ID Comms: disruption from Trump to Pepsi and the expansion of VaynerMedia
The theme of this week’s #MediaSnack from ID Comms is disruption and comes in three parts. First Tom Denford talks…
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WFA president David Wheldon: why we must avoid the seven ways to marketing’s suicide
By David Wheldon Everyone keeps telling me that there’s never been a better time to be in marketing. My grey…
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Ciesco: IPG leads the holding company pack in 2015
Corporate finance advisory firm Ciesco has produced its review of the full year results from the big four marcoms companies…
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Massive new ARF ad study reveals some old truths about how advertising works best
The media dinosaurs have it: advertisers should be spending three quarters of their money on TV, backed up by other…
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