Ad Tech
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Ciesco: 248 marcoms deals worth $17.5bn in Q3 2015
Q3 deals up 32 per cent from same period in prior year Total disclosed deal value $17.5 billion Increase in…
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Mike Peralta of AudienceScience: what role should agencies play in programmatic?
One of the biggest topics in digital advertising seems to be the increase in advertisers taking their programmatic trading out…
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Havas signs Bazarkaya and Howell for top world roles
Havas Worldwide has made two senior hires – Toygar Bazarkaya as CCO for the Americas – a first for the…
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Kevin Swanepoel: why The One Show needs to be global
Kevin Swanepoel is CEO of The One Show, initially a New York event but now global. The One Show World…
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UK broadband is a complete disaster under BT’s Patterson and Virgin’s Malone – should they be trusted with a ‘digital economy?’
It’s been interesting listening to chancellor George Osborne at the Tory party conference outlining his plans for a wonderful new…
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Matthias Stadelmeyer: how to navigate the customer journey across multiple channels
We live in exciting times: as marketers we have more opportunities than ever before to connect with our customers in…
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Sadoun’s Publicis Worldwide to the fore as General Mills, Citi and Sears finalise agency reviews
The widely advertising spate of agency reviews, mostly driven by the US, continues apace – not just media but some…
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Why online ad blockers may be doing marketers a favour
While the marketing world frets about ‘ad blockers,’ highly popular apps that can edit out ads from mobiles and computers,…
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Michael Lee: five trends, movements and ideas that are shaping the advertising business
Everything is up for grabs. New ideas are being put together, tested and learned from, and tested and learned from…
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