Ad Tech
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Supermarket pitch wars, GroupM’s Connect, all change at UK Mediabrands – and other stories
*I hear that a couple of the agencies have dropped off the Morrisons pitch list, including the WPP representatives. This…
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Evan Wray: digital advertising – moving the conversation beyond emoji in 2016
To say that digital advertising underwent some massive changes in 2015 would be an understatement. The influx in ad blockers,…
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George Parker: my review of 2015 and US agency pick
Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the…
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Richard Robinson of Turn: why it’s time for creatives to become partners in programmatic advertising
More than half of all UK adspend is predicted to be digital next year, with the Carat Ad Spend Report…
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PepsiCo axes global procurement operation
Here’s story to bring a wintry smile to agency faces. Ad Age reports that PepsiCo, one of the world’s biggest…
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Ad blocking: new IAB research shows that ‘adblockalypse’ is still a way off
Ad blocking may not be the end of the world as we know it, at least according to the latest…
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Will WPP’s new Xaxis Politics swing the US presidency?
WPP boss Sir Martin Sorrell likes years with big events – he reckons, correctly no doubt, that advertisers flood in…
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Xaxis moves to centre stage at WPP’s Group M as Lesser takes top North America role
We wondered if Kelly Clark’s departure as CEO of WPP’s GroupM in North America might signal closer ties between WPP’s…
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CEO Clark steps down at $100bn media giant GroupM
Who wants to be CEO of the world’s biggest media buying Company? Kelly Clark (left), CEO of WPP’s GroupM which…
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