Ad Tech
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Tom Denford and David Indo from ID Comms: P&G CMO Marc Pritchard strikes back
In this week’s episode of #MediaSnack David and Tom discuss the the rallying cry issued by Procter & Gamble CMO…
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WFA: independents step up programmatic challenge to agency trading desks
Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly…
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Tom Denford and David Indo from ID Comms: how changing accountability metrics can change media
In this episode of #MediaSnack Tom and David look at the vexed issue of accountability and how brands and agencies…
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Digital whizz Peon replaces Ramsey as JWT ECD
The digitisation of London creative agencies continues apace with Lucas Peon (below), one-time CCO at WPP digital network Possible, replacing…
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Tom Denford and David Indo from ID Comms: the change agenda for agencies
On this week’s #MediaSnack Tom and David continue the ID Comms 2017 theme of change, this time addressing the impact…
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CES’ brave new world of data-driven smoke and mirrors
Here’s a video, courtesy of The Drum, from the CES show in Las Vegas. As well as the no doubt…
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Dentsu is top acquirer in 2016 with digital and content agencies in demand
Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International.…
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Will biosensors give Mindshare staff a lift?
I see that the staff of WPP media agency Mindshare have been fitted with NeuroSky biosensors to monitor their brainwaves…
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WPP’s Sorrell emerges as ‘power of one’ fan too – the bigger the better
We haven’t heard from WPP’s Sir Martin Sorrell for a while – well everybody deserves a break and it looks…
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