Ad Tech
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Digital whizz Peon replaces Ramsey as JWT ECD
The digitisation of London creative agencies continues apace with Lucas Peon (below), one-time CCO at WPP digital network Possible, replacing…
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Tom Denford and David Indo from ID Comms: the change agenda for agencies
On this week’s #MediaSnack Tom and David continue the ID Comms 2017 theme of change, this time addressing the impact…
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CES’ brave new world of data-driven smoke and mirrors
Here’s a video, courtesy of The Drum, from the CES show in Las Vegas. As well as the no doubt…
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Dentsu is top acquirer in 2016 with digital and content agencies in demand
Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International.…
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Will biosensors give Mindshare staff a lift?
I see that the staff of WPP media agency Mindshare have been fitted with NeuroSky biosensors to monitor their brainwaves…
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WPP’s Sorrell emerges as ‘power of one’ fan too – the bigger the better
We haven’t heard from WPP’s Sir Martin Sorrell for a while – well everybody deserves a break and it looks…
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Leo Burnett North America puts media tech expert Swinand in charge
Lose a big account and people seem to go missing too. Last year Publicis-owned Leo Burnett lost McDonald’s to Omnicom’s…
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Tom Denford and David Indo from ID Comms: why “change” is our media word for 2017
On this week’s #MediaSnack, Tom and David get excited about “change” – the ID Comms Media Word of 2017 (in…
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Scott Galloway’s secrets of successful brands
Why do some brands win and others fail in this wonderful interconnected world? Win year after year it seems. Here’s…
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